Build an eCommerce Fashion App Like Ajio: A Step-by-Step Guide

Ramesh Kumawat
Aug 23
5 min read

In today’s digital-first world, fashion retail has moved far beyond offline stores. Consumers are increasingly drawn to mobile platforms that enable them to shop for the latest styles at any time, from anywhere. Among the many players in the fashion eCommerce market, Ajio has established itself as a trendsetter with its seamless user experience, vast product catalog, and innovative features.

For entrepreneurs and retailers seeking to enter the booming fashion e-commerce market, building an app like Ajio presents a golden opportunity. However, success depends not just on coding but on creating a holistic shopping experience that blends technology, design, and customer-centric features. Partnering with an experienced e Commerce Company in Jaipur can give businesses the right technical edge to compete effectively. In this article, we’ll take you through a step-by-step guide to building a fashion eCommerce app like Ajio, highlighting essential features, development processes, costs, and how a trusted partner like IMG Global Infotech can help turn your vision into reality.

Why Choose a Fashion eCommerce App Like Ajio?

Fashion eCommerce is one of the fastest-growing segments in online retail, with billions in revenue generated every year. Consumers today prefer apps for shopping due to convenience, personalization, and faster access compared to websites.

Ajio’s success lies in its smart combination of technology and customer-centric strategies. From AI-driven product recommendations to curated collections, Ajio has redefined fashion shopping on mobile. By building an app like Ajio, businesses can:

Tap into growing demand for mobile-first shopping.
Build customer loyalty through personalized offers and engagement.
Enhance revenue opportunities by offering multi-brand and multi-category products.
Gain a competitive edge by leveraging advanced features such as AR try-ons and AI-driven suggestions.

In short, an Ajio-like app is not just an online store—it’s a complete digital fashion ecosystem.

Key Features of a Fashion eCommerce App Like Ajio

When building an eCommerce app, the features you integrate will directly influence customer experience and retention.

a) User Features

Easy Registration & Social Login: Quick sign-ups through Google, Facebook, or email.
Advanced Search & Filters: Users can filter by size, color, price, brand, and discounts.
Wishlist & Save for Later: Helps customers track favorite products.
Seamless Checkout: Multiple payment methods, including UPI, wallets, credit/debit cards, and COD.
Push Notifications: Alerts for discounts, sales, or new arrivals.

b) Admin Features

Product Management: Add, edit, and categorize products easily.
Inventory & Order Management: Real-time tracking of stock and orders.
Analytics Dashboard: Data-driven insights into customer behavior, sales, and performance.
Customer Support: Integrated chatbots and ticketing systems for better communication.

c) Advanced Features (Ajio-like USP)

AI-Powered Recommendations: Personalized shopping suggestions based on browsing history.
AR-Based Try-On: Virtual fitting rooms for enhanced shopping confidence.
Loyalty & Rewards Programs: Engaging customers with discounts and referral bonuses.
Multi-Currency & Multi-Language Support: Expanding global reach.

These features ensure that the app is not just functional but also engaging and future-ready.

Step-by-Step Process to Build an Ajio-like Fashion App

Building a successful fashion eCommerce app requires a well-defined roadmap. Here’s how to approach it:

Step 1: Market Research & Business Model Selection

Before development, conduct in-depth research:

Analyze competitors like Ajio, Myntra, and Zara.
Identify your target audience and fashion niche (luxury, budget, casual, or ethnic).
Decide on your business model: commission-based marketplace, subscription-based services, or ad-driven revenue.

Step 2: UI/UX Design & Wireframing

Fashion apps thrive on aesthetics. Your app design should:

Feature high-resolution visuals of products.
Offer smooth navigation with minimal clicks.
Provide features like lookbooks or curated fashion collections to inspire buyers.

Step 3: Choosing the Right Technology Stack

The technology backbone determines scalability and performance. Recommended stack includes:

Frontend: React Native or Flutter (cross-platform).
Backend: Node.js, Python, or PHP.
Database: MongoDB or MySQL for structured/unstructured data.
Cloud Hosting: AWS, Google Cloud, or Firebase.

Step 4: App Development (Frontend + Backend)

Develop separate user and admin panels.
Integrate third-party APIs for payment, logistics, AR features, and AI-powered recommendations.
Ensure responsive, cross-platform compatibility.

Step 5: Payment Gateway & Security Integration

Trust is key in online shopping. Add:

Secure payment gateways (Razorpay, PayPal, Stripe).
SSL encryption and PCI DSS compliance.
Data security protocols to protect sensitive user data.

Step 6: Testing & Quality Assurance

Testing ensures a bug-free and smooth experience:

Functional Testing: Verify every feature works correctly.
Usability Testing: Ensure intuitive navigation.
Performance Testing: Optimize app speed and scalability.
Security Testing: Detect and patch vulnerabilities.

Step 7: App Deployment & Launch

Once tested, publish the app on Google Play and Apple App Store. Pre-launch campaigns such as influencer marketing and social media ads can drive initial downloads.

Step 8: Post-Launch Support & Updates

The launch is just the beginning. Regular updates, customer feedback integration, and new feature rollouts are crucial for long-term success.

Cost to Develop an eCommerce Fashion App Like Ajio

The cost of developing an Ajio-like app depends on multiple factors:

Features & Functionality: Basic vs. advanced features like AR and AI.
Platform: Android, iOS, or cross-platform development.
Design Complexity: Custom designs add to development time and cost.
API Integrations: Payment, shipping, AI, and AR APIs increase costs.
Development Partner: Hiring an experienced team ensures quality but affects pricing.

On average, the development cost may range from $15,000 to $40,000+, depending on requirements and scope. IMG Global Infotech provides tailored estimates based on your business model and feature list.

How IMG Global Infotech Can Help You Build an Ajio-like App

When you decide to build a fashion eCommerce app, the right development partner is crucial. IMG Global Infotech, with years of expertise in custom eCommerce mobile app development, ensures:

End-to-End Services: From research and strategy to design, development, testing, and post-launch support.
Cutting-Edge Features: AI-driven personalization, AR integration, and loyalty systems.
Scalable Solutions: Apps that grow with your business.
Industry Experience: Proven track record of delivering high-quality eCommerce apps for fashion, retail, and other sectors.
Client-Centric Approach: Every solution is tailored to your brand identity and customer needs.

With IMG Global Infotech, businesses can confidently create fashion apps that match the quality and innovation of Ajio.

Conclusion

Building a fashion eCommerce app like Ajio is an ambitious yet rewarding journey. With the right planning, feature set, and development partner, you can create a platform that not only replicates Ajio’s success but also brings unique value to your audience.

From market research to design, technology stack selection, development, testing, and post-launch support, every step plays a critical role in delivering a successful app. By partnering with IMG Global Infotech, businesses can ensure their app is user-friendly, secure, scalable, and future-ready.

If you’re ready to enter the booming fashion eCommerce industry, now is the time to invest in an app that combines fashion, technology, and customer engagement.

Frequently Asked Questions (FAQs)

1. How long does it take to build a fashion eCommerce app like Ajio? Ans.Typically, it takes 3–6 months, depending on complexity, features, and platforms.

2. What is the average cost of developing such an app? Ans. The cost can range from $15,000 to $40,000+, depending on features, design, and technology stack.

3. Can IMG Global Infotech integrate AI/AR features in a fashion app? Ans.Yes, IMG Global Infotech specializes in advanced integrations like AI-based recommendations and AR try-on features.

4. Do I need separate apps for Android and iOS?Ans. Not necessarily. Cross-platform frameworks like React Native app development to allow a single app for both platforms.

5. How can I scale my eCommerce app as my business grows? With scalable architecture, cloud hosting, and modular features, your app can easily adapt to expanding customer bases and new technologies.